The brand is named after the legendary royal courtesan of ancient India who has been adored for her unmatched beauty and rare artistic talent. Back in the 1970s two college friends, Rajiv Arora and Rajesh Ajmera, had studied history and were charmed by the history of the extensive and unexplored art of India.
In the early 80s, they set off on a tour of India where they were captivated by the jewellery worn by urban, rural and especially tribal Indian women. Mesmerized by their discoveries they came back and launched Amrapali in Jaipur. Apart from the impressive store in Jaipur, the brand has now its presence across various Indian States and countries.
However, opening up the Amrapali Museum of jewellery in Jaipur is quite a feat of the duo. The museum houses jewellery pieces collected across the Indian subcontinent belonging to different schools of Indian arts and eras. They have been doing excellent work to explore, preserve and sell the traditional craftsmanship and various styles of Indian jewellery.
In addition to their physical stores, they also sell through their online store.
Jaipur: Panch Batti, M.I.Road, Jaipur 302001
Jaipur: 132, Hotel Rambagh Palace, Jaipur 302001
Mumbai: Ground Floor, Pooja House, Juhu Tara Road, Juhu Mumbai 400049
New Delhi: 39/39A, Khan Market, New Delhi 110003
Bengaluru: Amrapali Fine Jewels, No 10/4 ,Mithra Towers, Kasturba Gandhi Road, Bengaluru-1
Ahmedabad: 1st Floor Armieda, Sindhu Bhavan Road, Opp.Pakwan Cross Road, S.G.Highway, Ahmedabad- 380059