Staying true to their name, all they do is add a quirky twist to everyday modern clothing and decor. Whether it is a tee or a cushion cover, they try to tell a story through the designs. In their words, they fuse graphics with craft to create visual novellas. They’ve also collaborated with Ekaya to produce stylish sarees and Paul Smith for accessories. Play Clan was established in 2008 by Himanshu Dogra, a fashion design graduate. While they have an online store, they also have stores in several cities in India and one outside India in Bali.
www.theplayclan.com (You can shop online)
New Delhi: Shop no. 17, Meherchand Market, Behind India Habitat Centre, Lodhi Road.
New Delhi: 38A+B, Khan Market, Opposite Khan Chacha.
New Delhi: Santushti Shopping Complex, Opposite Samrat Hotel, Kamal Ataturk Road
Chennai: The Raintree Hotel, Anna Salai Teynampet, Chennai
Puducherry: Shop No: 6 Rue Surcouf street, Puducherry – 605001
Mumbai: Royal Opera House, Shop 1 & 2, Parmanand Marg, near Girgaum Chowpatty, Mumbai – 400004
Jodhpur: Toorji ka jhalara (stepwell), below Haveli Hotel, near Raas Haveli, Makrana Mohalla, Jodhpur-342001
Jaipur: Jawahar Kala Kendra Jawahar Lal Nehru Marg, Jaipur 302004